ECOMMERCE: Marketing Tips

Introducing New Products

Increase the odds of a successful launch for your product.

From: Musings | March 1999 By: Michael T. Brandt

Why do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them. Sometimes the pricing or the distribution channels are wrong. Sometimes the advertising doesn't communicate. Successful product launches result from an integrated process that relies heavily on research and solving up-front issues. Let's review several of the critical issues that affect product introductions.

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